Lon
Megargee
Arizona's
Cowboy Artist by Cindy Winkelman
Chapter
1
Growing up In Philadelphia
Alonzo
(Lon) Megargee III was born in 1883 to a wealthy family in Philadelphia.
He was a descendent of an adventurer named Patrick Megargee, who
emigrated from Belfast in the 1700's. Lon's father was a sophisticate
of a Scottish and English family, inheritors of a land grant from
William Penn. His father obtained a law degree to satisfy his parents,
but his real passion was reading, studying art and traveling. While
in his 50's, his father traveled to Latin America where he met a
beautiful young Cuban girl. They fell in love and had Lon, their
only child.
While
Lon was growing up, his father spent much of his time away from home,
but when he was in town, he shaped Lon's dreams and interests by
taking him to operas, museums and galleries. Like his father, Lon's
determination, independent and gregarious spirit was evident at an
early age. When still in grade school, he built himself a compact
little log hut in the woods near Norristown, Pennsylvania and saved
enough allowance to stock his hut for an extended stay.
Then,
for three wondrous months, he really lived! Instead of going to school,
he spent his days drawing horses, cattle and Indians with a pencil
or piece of charcoal. He excelled in caricatures, especially those
of old maid schoolteachers.
For
a time, Lon escaped the suspicions of his father by faking his report
card, but in the end, his father discovered his son's disobedience.
The next year, Lon's father sent him to a private school that he
despised. He hated that people conformed to rules just for the sake
of conformity.
His
only out was to get himself expelled, so he started breaking private
school rules like roaming alone until midnight, even when yearning
for sleep. When that didn't work, he convinced a classmate to help
him tie a janitor to a post in the schoolyard. This effectively ended
Lon's formal education; and his father was unable to find another
school to admit him.
Then,
in 1896, when Lon was just 13, his father was killed while traveling
in Cuba by a jealous husband in a "love fracas". The details of the
incident and the mysterious demise of Lon's mother may never be known.
Chapter
2
Moving to Arizona
Upon
the death of his father, Lon, free to go where he pleased, dreamt
of fulfilling his boyhood dream of being a cowboy, so he headed to
Arizona. He had two relatives living in the Phoenix area. His Aunt
Rebecca Phillips owned the Phillips House, a pioneer hotel. His other
aunt, Elizabeth, was married to Cornelius Borton, who owned the Borton
Dairy Ranch on what is now Indian School Road.
In
Philadelphia, Lon boarded the train to Arizona with nothing more
than an old canvas knapsack that a servant had discarded. At the
train station, he had just enough money to buy a bunch of bananas
from a street vender. He ate them all over the length of the trip,
and as long as he lived, he said, he never touched another banana!
Lon
worked for his Uncle Borton for several years as a chore boy, milking
cows, cleaning ditches, mending fences and performing monotonous
ranch chores. He gained a thorough knowledge of ranch operations
- the hard way. One of few privileges his Uncle granted him after
a 16-hour day was driving a team of spirited horses to the creamery.
He loved to see and to feel those horses run!
For
fun, Lon made a cape from an old discarded blanket and carved a wooden
sword so that he could practice being a toreador with the Holsteins.
His games did not amuse his uncle, however, who Lon eventually found
too stifling. To escape his uncle's authority, he bought a neighbor's
old antiquated saddle and an unmanageable horse for $10. Even though
he was thrown three times before getting out of town, he never looked
back.
Chapter
3
Becoming a Real Cowboy
Over
the ensuing period of his life, Lon became a successful cowboy, with
a passion for ranch life and a love for horses. The spellbinding
beauty of the deserts and mountains of Arizona became his inspiration.
Life
as an Arizona cowboy was not easy; the winters were freezing and
the summers were hot. During sleepless roundups and cow drives, cowboys
braved rocky terrain, heavy brush and treacherous cactus. In some
areas, the brush was so dense they rode in leggings and stovepipe
chaps. Lon had his own share of life threatening stories and bore
the scars to boot: spilling over sheer canyon walls, narrowly escaping
charging wild steer, breaking colts with an injured arm bound at
his side.
For
the most part, Lon's good work ethic gave him plenty of opportunity,
allowing him to stay employed for as long as he wanted. After leaving
his uncle's ranch, he headed to Wickenburg, arriving at the old Bull
Ranch headquarters where they were kind enough to let him stay and
work for food.
At
the Bull Ranch, Lon met Tex Singleton, a champion bronc buster and
two-gun man. Tex taught Lon how to rope and ride, to bulldog, to
roll his own ad to swagger. He also taught Lon how to negotiate deals
over drinks.
One
night at a local saloon, Lon begged Tex to let him count the notches
on his gun. In an attempt at teasing, Tex fired his gun right past
Lon's ear. Startled, Lon grabbed the gun right out of Tex's hand.
Amazed at his own boldness, he then meekly handed it back. Tex was
impressed. Later that same night, Lon challenged Tex and the saloon
bartender to a roping contest and beat them both. He admitted it
was an accident, but his ego was nonetheless boosted by the victory.
At
17, Lon went to Tonto Basin and got a job breaking horses for Three
Bar Ranch. There he dealt with an incorrigible horse that threw him
several times, fracturing his arm. His pain did not stop him, however;
he continued to ride, getting other cowboys to help him with his
boots. He didn't blame the horse that threw him though. He had utmost
respect for horses. To him, they were magnificent beasts, full of
life and ginger.
From
Three Bar, Lon moseyed onto the land of the Graham-Tewksbury feud,
where the clannish ranchers from Texas regarded everyone else as "furriners." Lon
met a man in the area named Dave Peters who eventually hired him
and warned him that others in the area might not take kindly to his
presence. But Lon had confidence. He was a strong, husky man, too
young and ignorant to be afraid.
While
his own ranch outfit liked him, Lon was not well accepted outside
of it. More than once he was accused of things he didn't do and was
badly beaten as a result. He learned the hard way that when fighting,
anything went: kicking, gouging, even biting. There was no "gentlemen's" agreement.
While
working for Dave Peters, Lon met a man named Charlie Edwards, who
was the black sheep of a highly respected family in Globe where his
father was the judge. One day, Edwards happened upon Lon when he
was being harassed by a group of Texans. "Why pick on the kid?" he
asked. But when he left, the men began to beat Lon, knocking him
to the ground, kicking him and stomping on his injured arm.
If
Edwards hadn't returned to the scene, Lon may have been killed. Edwards
finally convinced Lon that, for his own sake, he should return to
Phoenix for a while. He even introduced Lon to his father's ranch
manager who welcomed him to stay as long as he liked, which for Lon,
was just two weeks!
After
leaving the Edwards Ranch, Lon met a man in Phoenix named Frank Armour
who was on parole from the penitentiary at Yuma after serving time
for a train robbery. Armour ended up a successful cowboy and taught
Lon many things about cowboy life and the ways of the west.
While
living in and around the Phoenix area, Lon held a variety of odd
jobs; captain of the night police, stud poker dealer at the old Anheuser
Saloon, a town fireman, he even drove the fire engine horses to the
great Korrick fire and traveled with Arizona Charlie's Wild West
Show as an exhibition roper. He also did cartoon work, but nothing
that made him famous.
Missing
life on the range, Lon eventually returned north and got a job working
for Billy Cook as a bronc buster at the famous TT Ranch near New
River. In those days, men ate big breakfasts, worked all day without
lunch and expected dinner to be waiting for them when they returned
at nightfall. One evening, having arrived at headquarters before
everyone else, Lon decided to cook himself a steak, so he cut a piece
of meat from a carcass hanging from a tree beside the door. Seeming
too dry, he threw the first piece to the dog and began to build a
fire. Within a few moments he heard the dog moaning loudly, and to
his horror, it went into convulsions and died before Lon could do
anything to save it. He figured that the Mexican sheepherders, who
were opposed to cattle herders, had poisoned the meat. Lon escaped
death because they had not anticipated him feeding the dog first.
In
1906, at the age of 23, Lon became foreman for Billy Cook, having
earned the reputation of "champion bronc buster" in the New River
area. Billy encouraged Lon to invest in his own land and go into
business for himself, so he did! He purchased five land sections
adjoining the open range and named his ranch: El Rancho Cinco Uno
(Rancho 51). He patrolled his land with guns and he prospered, and
when he had a herd of 600 cattle, he figured he was set for life.
Chapter
4
Blossoming as an Artist First Contract:
The Arizona State Capitol Building
In
1909, still feeling devastated by the drought, Lon sold his Rancho
51 and took off to Los Angeles to live with his cousin C.F. Borton
and seek an education at the Los Angeles School of Art and Design.
During his six months of schooling, his only goal was to sketch in
black and white; he never attempted color, nor wished to.
As
his artistic talent emerged from within him, however, Lon grew into
a colorist - a highly skilled characteristic that ultimately helped
make him famous as an artist. Using color, his goal became to communicate
the magnificence of what he saw in nature to city folk who paid handsomely
for his work.
For
the first decade or so of his painting career, Lon lived in and out
of Arizona, but the rich images of the Arizona landscape that he
harbored in his memory remained the primary theme of his work. He
never lost his passion for nature, rather, nature inspired his passion.
Early
in his career, Lon built a lasting relationship with Arizona's first
Governor, George W.P. Hunt. In an excerpt from an undated letter
he wrote to the Governor, Lon expressed the relationship he felt
with nature: Out here on the desert one is able to concentrate -
away from the turmoil of life, the sordid happenings that distract
the mind - the petty contentions that breed discord and strife are
unknown - one lives in a more wholesome manner, where the struggle
for existence is not apparent to the extent of combating with his
fellows that the fittest may survive. Sleeping under the stars and
seeing the sun rise out of the desert in the morning - a glimpse
of distant mountains that always spell great promise to me - the
whole expanse of nature as I see her inspires in me the desire to
strive for the highest attainment possible with my work, thoughts
and actual living. In living with nature I have found means of attaining
my ideas - without her, I would perish.
As
early as 1911, Lon's paintings were displayed at the Territorial
Fair in Phoenix. They were among the most popular and talked about
paintings on display. The Hopi Girl, also dated 1911, is an example
of his technique and maturing style.
In
1912 he turned 29, and was living in Los Angeles when he married
his first wife, Anna, who bore his first and only son, Larry, the
following year. Lon's restless spirit did not make him a good husband
nor father at that time in his life. The marriage was eventually
annulled. Lon stayed in contact with his son, but not regularly.
His son became an engineer and spent most of his life in California
near his mother.
In
March of 1912, Lon came to Phoenix looking for work while displaying
his artwork at yet another Arizona exhibition. Local writers endorsed
Lon as a promising artist; Sharlot Hall even wrote about him in an
October 1912 issue of Arizona.
While
visiting Phoenix, Lon decided to approach Governor Hunt about painting
some murals for the new State Capitol Building. As his friend, Oren
Arnold, described the incident, "Lon was broke flat as a horseshoe
one winter, and he did a characteristic thing. He barged into the
office of Governor Hunt and said, 'Mr. Hunt I need money. This state
needs some good paintings. How about hiring me to do some for the
Statehouse?'"
Governor
Hunt invited Lon into his office for conversation. Having worked
on a cattle ranch himself, he was sympathetic to Lon's story of loosing
his property and livestock to the drought. While they chatted and
became friends, Lon sketched a picture of the Governor, who was so
impressed, he wanted to keep it! He suggested that Lon submit a proposal
to paint 15 sketches for the state that collectively captured the
expansive and diverse landscape of Arizona.
In
a letter from Los Angeles, dated February 5, 1913, Lon submitted
his proposal to paint 15 seven foot by four foot panels at a labor
cost of $250 each, plus half the cost of supplies.
On
May 27, 1913, the Governor's board voted unanimously to accept his
offer. In alphabetical order, the murals would be:
1.
Arizona
2. Canyon de Chelly
3. Casa Grand
4. Cliff Dwellings
5. Grand Canyon
6. Boomerang Thrower
7. Irrigation
8. The Prospector
9. Painted Desert
10. Petrified Forest
11. San Francisco Peaks
12. San Xavier Mission
13. Snake Dance
14. Stock Raising
15. The Superstitions
The
Governor respected Lon's art because he had first been a cowboy.
He had a personal, intimate knowledge of the landscape and a passion
to capture, with his art, the magnificent beauty of the state he
knew - and loved - so well. The Governor's contract gave Lon a boost
in confidence for which he was eternally grateful.
Soon
after Lon received word that the governor had accepted his offer
he went out with "the boys" and met a man named Hernando Villa. Hernando
supported Lon's efforts by offering to help him with his first few
murals since Lon had little experience painting on such large pieces
of canvas.
Lon
and Hernando rented the top floor of Blanchard Hall in Los Angeles
and went to work. Lon did all the sketching while Hernando helped
him with the paint. By the time they got to Irrigation, however,
Lon decided that he no longer needed Hernando's help. Irrigation
was the first of the 13 remaining murals completed independently
by the budding young artist.
The
first painting to arrive at the State House was the Prospector. The
governor liked it so much that he hung it in his own office. At the
time, Prospector was one of the most publicly admired of all his
Statehouse paintings.
The
second painting to arrive was Arizona. It depicted the fading of
traditional cowboy and Indian ways with the arrival of "goddesses",
their arms laden with orange trees and grains.
The
third painting, Irrigation, pictured a scantly clad figure of a woman
standing astride an irrigation ditch holding an urn of water and
wearing a crown of oranges in her hair. In its day Irrigation was
considered too risqué and was not well received. In fact, an Arizona
Gazette article announcing its arrival said only "[The painting]
shows an irrigation ditch surrounded by fertile fields and in the
rear a mountain range." There was not one mention of the woman who
was the central figure of the painting!
The
forth painting, Canyon de Chelly illustrated an area in the northern
part of Arizona and was held in high esteem by public opinion. The
fifth painting, Snake Dance, depicted a famous biennial Hopi Indian
Snake Dance that was held at the village of Walpi about six miles
west of Keam's Canyon. Governor Hunt had never seen the famous Hopi
dance and took Lon with him to document it. This became the painting
entitled Snake Dance.
And
so the paintings arrived, month after month. The governor planned
their completion in time to be displayed in the Arizona exhibit at
the Panama-Pacific International Exposition held in 1915 in San Francisco.
Over
the years, Irrigation became the public's favorite. Along with Arizona
the two images were engraved onto silver platters for the USS Arizona.
The Megargee murals, silver platters, and entire silver collection,
are part of the permanent collection at the Arizona State Capitol
Museum.
Later
in his life, Lon thought those 15 murals he painted for the Statehouse
were not worth the powder it would take to "blow 'em all to hell," except,
of course, for the water goddess [Irrigation], which he thought might
have made "a wonderful ad for a hamburger joint!"
In
a letter dated August, 25, 1936, Lon begged Governor Moeur to let
him redo his "atrocities" and replace them with his best work. By
that time he had traveled extensively and been more widely recognized
for his talent. His personal disdain for his own artwork lead to
a myth: one day Lon rode his horse right into the Statehouse, and
jumped right through several of his own canvases!
While
Governor Moeur would not let Lon redo his original work, he did hire
him to paint three more murals for the State Library as part of the
Work Projects Administration (WPA) back to work program of President
Roosevelt. These strikingly colorful murals entitled The Indian,
The Priest, and The Farmer are life size figures of each man with
details related to their different customs and traditions depicted
in the background.
Lon
may have been critical of his Statehouse paintings, but he attributed
his contract with Governor Hunt to launching his career as an artist.
He grew to have a different view of the drought that had driven him
off his land five years earlier, for if he had prospered as a rancher,
he may never have prospered as an artist.
Chapter
5
Discovering His Talent and Traveling
Over
the next decade of Lon's life his success in art took him on many
different journeys. In February, 1916, went to Norristown, Pennsylvania
with a 40 canvas show at Philadelphia's leading art facility The
Sketch Club. He thought he had an advantage back east because so
few people had ever seen the first hand beauty of Arizona. They relied
on art - like Lon's - to paint them a story.
The
following year Lon was living back in Los Angeles operating an art
supply store with a man named Mr. Greenlee. They named the store
M.G. Colors and marketed a line of watercolor poster paints that
were "superior to anything on the market." Ground from the best pigments
they could find, their paints mixed well in a wide range of colors
and sold well in both California and Arizona. Their paints were,
in Lon's words, "splendid for designers, poster artists, all school
work and map drawing in flat tints."
As
a store owner, Lon continued to pursue work in the commercial field.
In Phoenix, he painted murals for the Westward Ho and the Jokake
Inn (now the Phoenician); he painted the history of medicine mural,
still found today, at the Grunow Clinic in Phoenix. Lon also aspired
to teach art at the University of Arizona once but instead, landed
a job as Art Director for Paramount Studios in Hollywood where he
befriended Gary Cooper, another wannabe artist.
Then
for several years, Lon ventured away from both Arizona and California
on a journey that began when he submitted several cartoons to the
Chicago Tribune. When his cartoons were rejected, Lon went east to
find out why! He got as far as Denver when he was hired by the Denver
Post to accompany reporters and sketch subjects if they refused to
be photographed. With this job, he traveled widely in both the United
States and Mexico.
Once
while traveling in Nogales, Lon talked a Mexican cowboy out of a
$300 bridle, an apparently gorgeous hand-tooled creation of the finest
leather with silver and gold inlay. He used it for a while, but then
it disappeared. He knew who stole it, but he couldn't prove it.
Then
on day, while he standing in a second hand store, that same Mexican
cowboy, in need of cash, tried to sell him the same bridle! As the
story goes, "Lon weighed pretty near 200 pounds…and the bridle was
hanging – last time [anyone] saw it – on the wall of his living room" at
his Casa Hermosa in Phoenix. (Oren Arnold)
Eventually
he made his way across the entire country, ending up in New York
City where he lived for a year and a half working in the commercial
field. His most notable achievement during this brief stint of city
life is the now famous Last Drop From His Stetson, painted for the
Stetson Hat Company. To this day, the image is found on the inside
of every top-of-the-line Stetson hat.
Lon
also lived in Spain for a year and became fascinated by the Spanish
architecture of an old monastery he lived in. He became so attached
to it, he attempted to buy it, but his offer was refused. So he sketched
it - and all its furnishings - in hope of recreating it someday.
He
was entranced by the honest simplicity and functionality of the typical
Spanish style home. As a family grew, so did the house, with rooms
added to accommodate more family members. Many homes were made of
indigenous materials so that when completed, they fit naturally into
their surroundings.
Upon
leaving Spain, Lon purportedly traveled to Paris and even Tahiti.
But eventually he returned to Arizona and concluded that: "on the
desert, [he] just seemed to belong."
Chapter
6
Making a Living with Architecture
After
settling down back in Arizona in the late 1920's, Lon decided to
try his skill at building himself a home and art studio modeled after
the architectural methods he had studied abroad, but reflecting his
own sense of desert living. Over the next decade, he not only designed
and built a home for himself, but he also built homes for several
wealthy clients in Paradise Valley, Phoenix and Sedona, making a
nice living for himself (and apparently for several different wives
too!).
For
his own home and art studio he bought a six-acre piece of land just
east of the Arizona Biltmore. Just like the Spaniards had done, he
camped with the workers that he brought from Mexico and incorporated
their methods of making adobe bricks from the surrounding soil as
he watched the house of his dreams begin to rise from the desert
floor.
Lon
didn't use blueprints; he knew what he wanted in his mind. He directed
his men to build 30-inch thick foundations and walls massive enough
to hold the weight of hand-hewn beams he salvaged from an old abandoned
mine. He poured a mixture of oil and ash down the exterior walls
and watched them turn into the shade of dusty rose, just like the
surrounding soil.
He
built beehive fireplaces with chimneys ten feet in diameter at their
base. He designed deep windowsills and built an interior patio. He
employed a skilled designer of ironwork, whose exquisite simplistic
style he adored, to make the hardware for his new "hacienda".
When
Lon wanted to add a room, he used a stick to draw lines in the soil
and put his men to work. It wasn't until he sold his Casa Hermosa,
as he affectionately named it, that blueprints were made, and only
to satisfy a prospective buyer.
Hermine
Summer, Lon's last wife, said that when Lon started to build his
Casa Hermosa he was a bachelor, but the house "just kept growing
and growing. So he decided he'd better make it a guest ranch. It
was a bit unconventional, with guests answering doors if Lon was
painting or pitching in as cook in a cook-less emergency."
When
his house was completed, it was the embodiment of masculinity, reflecting
the character and temperament of its creator: strong, determined,
even brutal. Guests came from all around and stayed for weeks at
a time. Lon was known as a ladies' man and his Casa Hermosa was known
as a place for drinks and good times. Mysterious tunnels that ran
beneath the property served as a testament to his flamboyant reputation.
Rumors suggest that guests used the tunnels to escape the police
during late night drinking and gambling parties.
In
1941, having been married (again) for just a few years, Lon found
himself in the midst of an ugly divorce and in need of cash, so he
put his Casa Hermosa, with all its art and furnishings, on the market.
Since then, Lon's Casa Hermosa has survived many owners and a devastating
fire in 1987.
Thanks
to restorative efforts of Fred Unger with designer Dan Macbeth, the
Hermosa property was restored. Although slightly redesigned, the
property maintains the southwestern flavor and hacienda style charm
that had been the vision of its creator, complete with ironwork,
old wooden beams and beehive fireplaces.
Today
the property, known at the Hermosa Inn, has been expanded into the
35 casitas. What were once Lon’s main living quarters and studio
is now LON's at the hermosa, one of the most critically acclaimed
dining establishments in the area. Original paintings, prints and
even photographs of Lon are on display.
Chapter
7
His Artwork Becoming an Arizona Legend
Throughout
Lon's life, he regularly took time out to just sit and sketch different
aspects of his life and images that came to his mind. One set of
sketches that recorded a trip to Mexico he had taken caught the attention
of a poet named Roy George. Roy found the sketches so moving that
he published a book with Lon entitled A Cowboy Builds a Loop (1933).
Roy George insisted that Lon "author" the book, even though he himself
wrote the poetry and prose. In Roy’s mind, Lon's art really told
the story.
Besides
a flair for architecture, Lon came to have a greater sense of freedom
and confidence to his art. As one art critic noted, "he no longer
confined himself to the simple rendition of scenes, but relentlessly
explored new means of expression. Lon's art was honest and earthy.
Sincerity was the keynote of his work; simplicity and peerless style
his goal. Understanding sympathy was his greatest asset; he had an
honest imagination and a spirited heart. His art was a record of
his life and his loves. He sketched and painted his own view of things
around him, with honest and faithful interpretation, telling a simple
story the way he saw it.
An
example of this is The Drum. One day when Lon was camping alone on
a reservation near Monument Valley an Indian came riding by his campsite
on a beautiful white horse. He captivated Lon's attention. The Indian,
in a semi trance, chanting some ancient song and tapping his numinous
instrument, rode slowly by, oblivious to Lon's presence. It was a
spiritual incident that Lon highly regarded. The painting that came
to symbolize the event was never publicly exhibited. Lon kept it
in his personal collection. Today it hangs in the private collection
of the Desert Caballeros Western Museum in Wickenburg, Arizona.
Critics
found Lon's versatility difficult to classify. He was not an impressionist.
He painted recognizable scenes of peaks and plains, and then gave
them lavishing color that seemed so real; critics would wonder how
brush and paint could create such an illusion. His diverse subject
matter had three common denominators: an unerring gift for color,
vigor of design and the imaginative vitality of the artist.
Oren
Arnold, a personal friend, wrote that "once [Lon] thought he'd like
to be an arty artist, complete with smock and beret. But there were
two obstacles – his own nature and that of the Arizona Sonoran Desert.
They both made it inevitable that his ideas and expression of them
be honest, bold, unconventional. He [was] a husky lusty he-man sort…one
of the boldest artists the desert region is likely to produce, and
one of the most interesting individuals." (Desert Magazine, October
1943)
Discipline
and relentless drive accounted for the steady evolution of Lon’s
art. He went from detailed realism, through a period of free brushwork,
then onto greater plasticity of form and color and simplified abstractions
with pure designs. He became successful in both color and black and
white. His showed his diversity at exhibitions, many of which he
preferred to do alone, as in his last major exhibit at the Grand
Central Galleries in New York
Over
the years, Lon's evolving style began to set him apart from other
painters. His early work was tighter in handling and more illustrative
in nature, but he maintained his sense of old west drama. As one
art critic noted, there is "a whale of a difference between a cowboy
artists and a mere painter of cowboys."
Lon
never failed to acknowledge a good review with a letter of appreciation,
and he received constructive criticism graciously. He was a merciless
critic of his own work, continuing to experiment with different media
and explore new means of expression.
Some
of his subjects, for example Serenade, a beautiful woman bathing
in a tub with a man outside her window serenading her, were reproduced
by the New York Graphics Society as color prints. They were popular
in Megergee’s day; today they are collector’s items.
A
1981 Southwest Art article described Lon as an "Arizona Legend…an
immutable part of the landscape he so loved and from which he drew
inspiration time and time again. His paintings reflected the spirit
of the west as no other artist had before. They affirm his legacy
as the Cowboy-Expressionist of the southwest."
A-1
Brewing Company Ad Campaign
In
the 1940's Lon won a contract to paint four pictures for an A-1 Beer
ad campaign. A-1 was Arizona's own brewing company that, in the 1950's,
won international beer tasting awards for five years in a row.
Cowboy's
Dream was the first, and most popular of the series. The painting,
a sleeping cowboy with his head on his saddle, floating on a billowing
cloud, facing another cloud taking the shape of the cowboy's dream:
a nude woman astride his horse, hung in nearly every bar in Arizona
by 1952. It typified Lon's maverick style. His use of color and organization
of form were outstanding, revealing a mastery of storytelling skill.
The Cowboy’s Dream won advertising awards and is still a popular
collectors item.
The
second painting in Lon's A-1 campaign portrayed the infamous Wells
Fargo gentleman bank robber Black Bart. He won the reputation of
a “gentleman” because he treated those he robbed kindly, even respectfully!
Lon depicts Black Bart sitting in a barber chair preparing to have
his beard or maybe his throat – cut. You’d have to know your history
to realize that he was painting the legend and not the man. The Black
Bart robberies had occurred in the previous century! A sign in the
wall that says "Vote Cal Boyce for Sheriff” dates the painting around
the 1940's and 50's. A song Lon wrote about Black Bart was even recorded
by Columbia Records!
The
third and fourth paintings in the series were: The Quartet and The
Dude respectively. The Dude illustrates Lon's tendency to place an
incongruous person in an otherwise serious painting; the gender of
the "dude" in the picture is incongruent with its name it's actually
a woman! Today, the A-1 prints are most valuable as a complete set.
Chapter
8
In the End
Throughout
his 77 years, Lon maintained the stamina that it took to be a nature-loving
cowboy. He followed the health and eating philosophy of Bernard McFadden
and maintained a strenuous regime of physical fitness. In 1959, at
the age of 76, he wrote: "I still can work on our road four or five
hours and then paint in the studio past midnight. My objective now
is to invent ways and means of creating a picture, expressing my
feelings about the subject, related to, but not a copy of visual
actuality. It's an endless quest, but boundless in its possibilities
all creative art is progressive, never static."
As
he aged he became more and more obsessive and intense about his work.
He restricted his social interactions with others. His widow, Hermine,
noted, "There wasn't much conversation around in the evenings…I was
writing and interviewing, and Lon always had his head full of the
next painting. He worried about becoming so distraught with planning
or working on a painting, which was always. I think his other wives
had given him a bad time over this."
Lon
built his last home in the Back O' Beyond county near Sedona with
Hermine. She said that Lon "built a home as an artist would paint
a picture. It was incredible to watch him build because it seemed
so spontaneous, but he had it all in his head. The workmen we employed
on our house thought they were working for a madman until they discovered
he knew exactly what he was doing although there were no blueprints,
no sketches, almost nothing. Our greatest struggle was with the man
who laid the flagstone floors. He tried to work them into a neat,
squared-off pattern to show his craftsmanship. He almost couldn't
bring himself to achieve the free-flow form that Lon had in mind."
Lon
lived the last years of his life with Hermine on top of a hill in
Sedona overlooking Oak Creek on one side and Forest Park on the other. "It
was completely isolated, about five miles from the village," she
said. "When a jet plane would fly over, Lon would come out and shake
his fist at the monster that was invading his quiet. It was a piquant
contrast."
Lon
died in January of 1960 at the age of 77 after running his truck
off the road and hiking a long, rugged distance for help. His ashes
were scattered over the land he once called Rancho 51, where he had
thrived as a cowboy and nature had changed his destiny, leading him
along a different path, where he blossomed into an artist, prospered
as an architect and became the Arizona legend: Lon Megargee.